What we do
How Event BDR works
Event BDR places trained business development representatives inside exhibitions and trade shows, to work the whole event on your behalf and bring back the buyers you came for.
In short
- You choose the reps from their profiles, before the event.
- They study your brief and pass a check on it, or they do not work.
- Contacts land in your dashboard live, with the hall and the conversation.
- You are charged per contact delivered, not per day worked.
The engagement
Five steps, and the first one is the whole product
Everything below happens once per event. The brief is written before anything else, because every later step is a rep acting on it: what they study, who they stop, what counts as a contact, and what you are charged for.
Tell us the event
Pick the event from the ones we cover, choose your reps from their profiles, and brief them on exactly who you want to meet. The profiles carry experience, industries and languages, so the choice is yours rather than an allocation. The brief names the job titles, the seniority, the companies and the buying intent that make someone worth a conversation to you.
A rep who knows you sell warehouse automation to logistics directors will walk past a hundred people to find one. A rep told simply to collect contacts will collect a hundred of the wrong ones. Ten minutes on the brief is the highest-return ten minutes in the engagement.
Reps study the brief and pass a check on it
Reps read your brief before the doors open and pass a readiness check on it, and a rep who cannot describe what you sell does not work your event. They arrive knowing your product, the problem it solves, who you compete with, and the exact profile of the person you want standing in front of you. This is the step that separates the model from staffing: the person in the hall can hold a commercial conversation about your business rather than repeat a line from a card.
Reps cover the event
Your own team stays on the stand and keeps selling to whoever walks up, and your reps go out into the halls to reach everyone who does not. They start conversations, qualify the person against your brief, and capture the contact with a note on what was discussed. Nobody is asked to be in two places at once, which is the arrangement most exhibitors are stuck with.
When somebody is worth meeting properly, the rep walks them to your stand and makes the introduction while the interest is live, or books a slot in your calendar for later that day.
Contacts arrive live in your dashboard
The moment a rep saves a contact it is in your dashboard, with the hall and stand it came from, who the person is, and what was discussed. Not a spreadsheet on Monday. You can act on a contact while the person is still in the building, which is the entire difference between a stack of cards and a pipeline. This is exhibition lead capture performed by a person who had the conversation, rather than a scan of a badge that records only that somebody walked past you.
You pay for what came back
You fund your account in advance and are charged per contact delivered against your brief, plus any meetings a rep books for you. A contact that does not meet the brief can be disputed, and if it does not match the agreed criteria it is voided and refunded as balance credit. There is no retainer and no day rate for a body on a stand.
The model in full, including what you are never charged for, is on the pricing page.
What you are buying
People briefed on your business, paid for outcomes
A trade show lead generation service supplies people, not software. You are buying qualified conversations at an event you are already paying to attend, carried out by representatives who were briefed on your business and are paid only for the outcomes they deliver. That is how trade show lead generation works when it is bought as a service: coverage scales with how many reps you book, cost scales with what comes back, and the risk of an event underperforming sits with the people working it rather than with your marketing budget.
What a rep does
- Works the halls, not the stand, so your own team never leaves it.
- Qualifies against your brief before anything is recorded as a contact.
- Walks the right people to you and makes the introduction in person.
- Books meetings into your calendar when a stand visit will not fit.
- Logs the conversation with the hall, the stand and what was said.
What a rep is not
- A promoter paid by the hour to hand out material.
- A badge scanner that can only record who already came to you.
- An agency retainer billing for activity you cannot see.
- A purchased contact list with no conversation behind it.
- A temp who learned your product in the taxi.
Questions
Frequently asked questions
Do we need a stand for this to work?
No. Event BDR reps work the halls whether or not you have stand space. With a stand, they bring the people they qualify to it and make the introduction. Without one, meetings are booked into your calendar or held in the venue's meeting areas, and the contact record reaches you the same way.
How is this different from hiring exhibition staff or promoters?
Promoters and exhibition staff hand out material, draw attention to a stand and are paid by the hour. Event BDR reps qualify people against a commercial brief, record what was discussed, and are paid per outcome delivered. Different skill, different pay model, different result. Both have a place, and they are not substitutes for each other.
Who are the reps?
Screened business development people, matched to your event by industry background and by the languages your buyers speak. They are interviewed and approved before they can be booked at all, and you choose the ones you want from their profiles before the event rather than being assigned a team.
What counts as a qualified contact?
Whatever your brief says counts. The criteria, the job titles, the seniority and the intent are written down and agreed before the event opens. That is what makes a disputed contact resolvable against a written standard instead of an argument after the fact.
Which events can we book?
Anything in the published events list on eventbdr.com/events. If the event you are exhibiting at is not listed, ask for it on the contact page: whether we can cover it depends on rep availability in that city rather than on the event itself.
How far in advance do we need to book?
Enough time for reps to be matched to your brief, to study it, and to pass the readiness check on it. Earlier is better, and the real constraint is rep availability at popular events rather than anything in the setup, so the biggest events fill first.
Read next
Where to go from here
The pages and posts that answer the questions this one raises: what it costs, what the coverage problem looks like in numbers, and what a representative does all day.
Next step
Cover the whole event at your next exhibition.
Tell us the event and who you need to meet. We will come back with the reps available and what they will cost you per contact.